As a staff we brainstormed some more...
Which led to the writing of the TASK statement...
And then the rubric finally brought the major pieces together.
Digital Learning Day 2014: Create an ad campaign to promote our middle school
Following the same Authentic Learning Unit format as last year (TASK, rubric, how-to sheets),
This year, though, some new additions made their appearance at our 2nd ever DLD day.
1 - Instead of QR codes with links to How-To sheets, we created a LiveBinder to hold links to multiple resources, the rubric, and the TASK statement.
2 - To share videos and photos, we all photo streamed the pictures we have been taking throughout the year so every group could have access to hundreds of photos.
3 - An application process for students to state their reasons and qualifications to work on a specific project.
Tomorrow, my room will not have a math focus.
We will be a mixed group of 7th and 8th graders,
Working together to create the best RVMS ad campaign.
Morning Agenda
Get to know each other - List advertising slogans and guess the brand
"What makes a good slogan?"
Read task
Read rubric
Watch video for inspiration "Frosting/Frost Yourself" from How to Lose a Guy in 10 Days
Brainstorm in small groups - slogan
Decide on slogan
Brainstorm advertising campaign ideas
Decide on groups for each project
Choose top three and complete application process
Break while groups are made - 10ish
Review resources
LiveBinder
Pics on Photo Stream
Small groups brainstorm on project
Storyboards
Lunch
Afternoon Agenda
Create projects
Share with group - end of day
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